Growth Playbook

Social Media
Strategy

Five platforms. Ranked by priority. Built around one mission — and the first 100 supporters who will make Season 1 real.

The mission statement that gets funded
"Anchor Point Media: giving people a place to tell the truth about how they crashed out, took accountability, and rebuilt."
TK

TikTok — Highest Priority

This is where your story fits best. Raw, real, first-person — TikTok was built for exactly what you have to say. No other platform rewards authenticity more.

🔥 Post 3–5 times daily

Content ideas

  • →"I got out of prison and started over." — first-person, straight to camera, no edits needed
  • →"Things I wish I knew before my first domestic charge." — raw accountability, hooks in 2 seconds
  • →"Why accountability changed my life." — story-driven, 60–90 seconds
  • →Street interviews in downtown Des Moines — real people, real answers
  • →Fatherhood clips — the most shareable category on the platform
  • →Rebuild updates — weekly check-ins, show the process not the highlight reel

Posting frequency

Posts per day
3–5 videos
Ideal length
30–90 sec
Hook window
First 2 sec

Format rule: straight-to-camera beats produced. Don't wait for gear. Phone + good lights + your voice = content today.

Hook formulas that work

"Nobody talks about what happens the day you get out..."
"I made a choice that cost me everything. Here's what I learned."
"If you've ever felt like you ruined your own life, watch this."
"My son doesn't know this yet, but I'm building this for him."

Hashtags to use

#accountability#reentry#fatherhood#rebuilding#blackfatherhood#desmoinesia#crashout#anchorpointmedia#transformation#storytime#mrcrash#secondchance#desmoines